2024 is all about the Rhythm of Sports. From EURO to COPA and OLYMPIA 24, these sports events have a lot in common, yet each feels, sounds, and vibes differently. For adidas, we developed a comprehensive concept and creative storyline to design their headquarters sell-in showroom, showcasing the latest spring and summer sports fashion must-haves. This immersive phygital experience ignites visitors’ excitement through three stages of emotional tension, goosebumps, and storytelling, all centred around the year’s major events. – Full project online soon.

Title • The Rhythm of Sports (EURO | COPA | OLYMPIA 2024)
Task • Pitch, Concept, Storytelling, Immersive Digital Experience, Installation, Showroom, Sell-In, Art Direction
Client • adidas
Agency • LIGANOVA HORIZON & LIGANOVA
MD • Manuel Colloseus
CDs • Sebastian Kraus & Paul Schneider 
Senior Art Director • Nico Witwicki & Andreas Wiens
Director Space & Experience • Moritz von Below
Key Account Manager • Teresa Winter
Project Manager • Maja Arsovska
Team • many more