Mozilla has worked for 25 years to make the Internet a tool for the service of public interest. We teamed up with LIGANOVA and visionary artists to create an immersive brand experience in the heart of Berlin that embodies the commitment of Mozilla to an open internet.

From concept to execution, we created a memorable exhibition and show, reimagining the web with an ethical, responsible, and inclusive perspective. Under the umbrella of the new brand platform “Reclaim the Internet” four thematic rooms challenged norms and illuminated a promising digital future of the web.

Over the course of five days, the phygital event culminated in an award ceremony honoring 25 visionaries committed to a safer online world, championing privacy and security in tech.

Mozilla has worked for 25 years to make the Internet a tool for the service of public interest. We teamed up with LIGANOVA and visionary artists to create an immersive brand experience in the heart of Berlin that embodies the commitment of Mozilla to an open internet.

From concept to execution, we created a memorable exhibition and show, reimagining the web with an ethical, responsible, and inclusive perspective. Under the umbrella of the new brand platform “Reclaim the Internet” four thematic rooms challenged norms and illuminated a promising digital future of the web.

Over the course of five days, the phygital event culminated in an award ceremony honoring 25 visionaries committed to a safer online world, championing privacy and security in tech.

Title • Mozilla – Reclaim the Internet
Task • Concept, Exhibition, Immersive Art Experience, Event, Art Direction
Client • Mozilla Corporation
Agency • LIGANOVA HORIZON
MDs • Alexander Ludwig, Markus Schuhmacher, Daniel Kaiser
ECD • Sebastian Kraus
CD Space & Experience • Paul Schneider
Senior Art Director • Nico Witwicki, Andreas Wiens
Account • Martina Novak Matulova
PM • Nicolai Pulverich 
Visual Artists • Wolf Moritz Cramer, Christine Mayerhofer, The Spatial Media Lab Collective

Title • Mozilla – Reclaim the Internet
Task • Concept, Exhibition, Immersive Art Experience, Event, Art Direction
Client • Mozilla Corporation
Agency • LIGANOVA HORIZON
MDs • Alexander Ludwig, Markus Schuhmacher, Daniel Kaiser
ECD • Sebastian Kraus
CD Space & Experience • Paul Schneider
Senior Art Director • Nico Witwicki, Andreas Wiens
Account • Martina Novak Matulova
PM • Nicolai Pulverich 
Visual Artists • Wolf Moritz Cramer, Christine Mayerhofer, The Spatial Media Lab Collective

Making Of

Making Of