For IAA Mobility 2023 in Munich, we transformed OPEL’s brand values into a tangible, comprehensive brand experience. From physical to digital. We teamed up with STUDIO SASCH to create a modular and versatile architecture for the IAA Summit and IAA Open Space booths that used sustainable, reusable materials, echoing OPEL’s environmental commitment. Guided by the brand’s design philosophy, the detox-themed design effectively showcased OPEL’s all-electric vehicles in an open and inviting layout.
Alongside the physical presence, we unveiled OPEL's E-commerce vision – a digital experience where customers enjoy a straightforward, seamless journey that guides users smoothly, in one unique scroll. The real-time accelerated website experience features a purist design, rich in captivating visual content produced by MAINWORKS, allowing customers to immerse themselves in the world of OPEL's electric vehicles.
For IAA Mobility 2023 in Munich, we transformed OPEL’s brand values into a tangible, comprehensive brand experience. From physical to digital. We teamed up with STUDIO SASCH to create a modular and versatile architecture for the IAA Summit and IAA Open Space booths that used sustainable, reusable materials, echoing OPEL’s environmental commitment. Guided by the brand’s design philosophy, the detox-themed design effectively showcased OPEL’s all-electric vehicles in an open and inviting layout.
Alongside the physical presence, we unveiled OPEL's E-commerce vision – a digital experience where customers enjoy a straightforward, seamless journey that guides users smoothly, in one unique scroll. The real-time accelerated website experience features a purist design, rich in captivating visual content produced by MAINWORKS, allowing customers to immerse themselves in the world of OPEL's electric vehicles.
Title • IAA 2023
Task • Pitch, concept, exhibition stands, immersive digital experience, real-time, website, keynote, art direction
Client • Opel
Agency • LIGANOVA HORIZON
MDs • Alexander Ludwig, Markus Schuhmacher, Daniel Kaiser
CD • Klaus-Martin Michaelis, Regina Brittner
Spatial Experience • Moritz von Below
Senior Art Director • Nico Witwicki, Andreas Wiens
Art Director • Minh Tran
Copy • Miquel Laguardia
3D & Motion • Andreas Wiens, Benny Siebert, Mete Tüfekci
Technical Director • Robert Georgi
Development • Andrii Galkin, Jesco Stoldt, Kerim Hadri
Account • Franziska Schippel, Marc Schulz
CGI & Real-Time Production • MAINWORKS
Architecture • STUDIO SASCH
Booth Construction • Xilografia
Title • IAA 2023
Task • Pitch, concept, exhibition stands, immersive digital experience, real-time, website, keynote, art direction
Client • Opel
Agency • LIGANOVA HORIZON
MDs • Alexander Ludwig, Markus Schuhmacher, Daniel Kaiser
CD • Klaus-Martin Michaelis, Regina Brittner
Spatial Experience • Moritz von Below
Senior Art Director • Nico Witwicki, Andreas Wiens
Art Director • Minh Tran
Copy • Miquel Laguardia
3D & Motion • Andreas Wiens, Benny Siebert, Mete Tüfekci
Technical Director • Robert Georgi
Development • Andrii Galkin, Jesco Stoldt, Kerim Hadri
Account • Franziska Schippel, Marc Schulz
CGI & Real-Time Production • MAINWORKS
Architecture • STUDIO SASCH
Booth Construction • Xilografia
Title • IAA 2023
Task • Pitch, concept, exhibition stands, immersive digital experience, real-time, website, keynote, art direction
Client • Opel
Agency • LIGANOVA HORIZON
MDs • Alexander Ludwig, Markus Schuhmacher, Daniel Kaiser
CD • Klaus-Martin Michaelis, Regina Brittner
Spatial Experience • Moritz von Below
Senior Art Director • Nico Witwicki, Andreas Wiens
Art Director • Minh Tran
Copy • Miquel Laguardia
3D & Motion • Andreas Wiens, Benny Siebert, Mete Tüfekci
Technical Director • Robert Georgi
Development • Andrii Galkin, Jesco Stoldt, Kerim Hadri
Account • Franziska Schippel, Marc Schulz
CGI & Real-Time Production • MAINWORKS
Architecture • STUDIO SASCH
Booth Construction • Xilografia
